The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service.
A file on very creative business cards to get your creative juices going. Why stick within the limits? There’s a whole World of business card solutions to throwout the rule book & reinvent the wheel.
Quick small guide maybe to use for your customers or in leaflets for your clients. Can be copy & pasted to word or other mediums.
This guide sets out recommended working practices for the safe operation of a wide range of mobile elevating work platforms (MEWPs) to include pre-use inspections, transport and positioning. The guidance will enable an operator to carry out the required task with safety and efficiency. This guide is by no means a replacement for a recognised…
A Handbook for Ambitious Owner-Managers – Growing Your Business is designed to help owner-managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments.
Facebook has put significant effort into creating a platform that individuals, businesses and organizations can use to promote themselves. These are Facebook Pages. By owning this book you’re already ahead of the curve.
This book aims to demystify the process of thermally tempering glass. Whether tempering large architectural panels, automotive glasses, or small highly stressed industrial glasses, the basic tempering process is the same. It will also guide you on recognising defective glass.
Comfort and thermoregulatory requirements in cold weather clothing & Thermal insulation properties of textiles and clothing + much, much more. Everything that you ever wanted to know about about attire for cold weather working. The Textile Institute is a unique organisation in textiles, clothing and footwear. Incorporated in England by a Royal Charter granted in…
To my clients, who taught me all I know. A 28-Day Marketing Program for Professionals, Consultants, and Coaches. What Really Works? Effective Marketing. Where Do You Start? The Marketing and Sales Cycle. Where Are You Headed? Setting Your Sales and Marketing Goal.
From Assholes to Bosses – When people look for (or dream of) a great boss, they want more than someone who just isn’t a certified asshole. They want a civilized boss who does many things well.