This book is not intended for the professionally employed sales person, but for the individual who from time to time has the secondary responsibility of winning new clients and customers. Any business that is not taking serious steps to win new business, and this of course means new customers, will sooner or later go out…
If used properly, Facebook can be an extension of your brand, helping you present the same personality, tone, and visual face as you would in any other material. Take the time to think about why you and your brand want to engage Facebook and what you hope to achieve from doing so. But don’t stop…
No Lie—Truth Is the Ultimate Sales Tool. You might think this is a book about ethics. It’s not. I’m a big fan of ethics. When I sell, I sell according to my ethical standards. When you sell, I assume you sell according to your ethical standards. I’m happy for both of us. But that has…
The evidence shows that if sellers do not play fair, consumers will quit. But what is a fair price? A “just” price, on the other hand, is a judgment that the price has been “justified,” that it is “free of favoritism or bias; impartial . . . just to all parties; equitable . . .…
The Difference Between Marketing and Markets: This book has been written with one clear goal in mind — to make the whole area of marketing strategy (and strategic marketing) accessible to the widest possible audience. This book is written, above all, for the practising marketer, whether in marketing, finance, engineering, personnel or sales and at…
Facebook is the biggest online phenomenon of recent years. With more than 500 million—yes, that’s half a billion—users, and growing, Facebook’s pageviews rival those of fellow Web leader Google. Now, Facebook has added new features that make it a potent tool for business. These tools include Facebook Places, which allows people to “check in” to…
Facebook is about brand awareness. Google is about instant results as you type.
The concept of the 101 series is to provide simple and reli- able business advice from people with a strong background in small business. This gives the books a very practical advantage. Many people complain that the business books they have read in the past offer advice that is too difficult, too expensive or too…
When clients are employers you need to know the psychology of doing business in todays climate.
The vast majority of Web sites don’t have a chance in the search engines. Why? Because of simple mistakes. Because the people creating the sites don’t have a clue what they should do to make the site easy for search engines to work with, because they don’t understand the role of links pointing to their…