The main focus of this book is ‘the product’ (service), that which actually brings in the money, and as such, it takes a broader view than many operations management books. There is operations management, design management and some marketing in this because, the three subjects often tend to be taught separately.
The advent of the Internet and, more specifically, the rise of Web-based tools and technologies, have given your customers a new voice. Suddenly—thanks to blogs, Facebook, Twitter, and other social and online networking technologies your customers are empowered to demand more of the companies they do business with. They are using their newfound voices to…
Introduction to AdWords, Chapter 2: Getting Started with AdWords, Chapter 3: Targeting Chapter, 4: Costs and Billing, Chapter 5: Tracking Ad Performance, Chapter 6: Optimizing Ad Performance, Chapter 7: Account Performance Tools, Chapter 8: Google Analytics, Chapter 9: Managing Client Accounts.
Understanding What They Think, What They Feel, and What Keeps Them Coming Back: Based on a wealth of research and some surprising new in- sights into how our brains work (and how they don’t work), it’s now clear that companies have been approaching customer service and retention the wrong way.
Create a Personal Brand That Wins Attention and Grows Your Business. There’s something very narcissistic about opening a business & it’s the center of your world, so it’s easy to kid yourself that it’s the center of other people’s worlds as well. But it’s not.
A file on very creative business cards to get your creative juices going. Why stick within the limits? There’s a whole World of business card solutions to throwout the rule book & reinvent the wheel.
Quick small guide maybe to use for your customers or in leaflets for your clients. Can be copy & pasted to word or other mediums.
Facebook has put significant effort into creating a platform that individuals, businesses and organizations can use to promote themselves. These are Facebook Pages. By owning this book you’re already ahead of the curve.
To my clients, who taught me all I know. A 28-Day Marketing Program for Professionals, Consultants, and Coaches. What Really Works? Effective Marketing. Where Do You Start? The Marketing and Sales Cycle. Where Are You Headed? Setting Your Sales and Marketing Goal.
Why Is Small Business Marketing So Hard? There is a reason you are reading this book. You, like countless other small business owners, want to understand how to end your marketing struggle. For most small business owners, marketing is viewed at best as a nice add-on, or at worst as some kind of foreign science.