Linked-in Basics
What do you know about Linkedin? Why sign up on Linkedin? What is it for? How can it help me?
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Google Game Plan for Success
Increasing Your Web Presence with Google AdWords, Analytics, and Website Optimiser – Whether you just started doing online marketing yesterday or have been doing it for 20 years, I believe you can get a lot from this book.
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Smart Business, Social Business
Adapting Businesses to Meet the Needs of the Connected Customer: The social media movement is far more important than we realise. A social business is one with its communities, wherever they reside. As customers view businesses as one brand and not as a series of disconnected units or departments, a social business is connected, engaged,…
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Google Business Solutions – 100 Success Secrets
100 Success Secrets is not about the ins and outs of Google Business Solutions. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered…
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30 Days to Social Media Success
Today’s small businesses and solo professionals live in an exciting time for marketers. Never before has it been possible for small and mid-sized companies without lavish budgets to utilise the same marketing tools as major corporations.
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Small Business Smarts
We want to help small business owners like you become more success- ful and, as we say on our website, to help you grab some green! Free social networks such as Facebook and Twitter are powerful tools to compete with “the big boys” (and their budgets), since they allow small businesses to compete on a…
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INBOUND MARKETING – GET FOUND
We’re living a revolution in the way people find products and choose companies to do business with. These days, practically everyone turns to the Web first when researching anything. Clearly, a great Web presence is critical for any business.
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Always Be Testing
This is the time to examine critically everything we do when we conduct business in the online environment. One of the best ways to realise our full potential is to roll up our sleeves, start testing, and make the commitment to “always be testing.”
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101 Ways to Promote Your Web Site
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic. Your site needs to be designed to meet your online objectives and should be developed with your target market in mind. Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your…
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BRAND ENGAGEMENT
How Employees Make or Break Brands – The way to customer loyalty is not necessarily the brand, but the business behind the brand. How that business acts and reacts, how it deals with relationships, how it deals with complaints and problems, and above all how it interfaces with customers and consumers is the essence of…
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