What Works (and What Doesn’t) in Customer Loyalty Programs. Valuable lessons have been learned. The purpose of this book is to describe what works and what doesn’t work in database marketing.
It takes time and money to attract every new customer. For the first year or two after acquisition, the money that new customers spend with the organisation is offset against acquisition costs.
How to Master the Art of Positive Persuasion: Positive persuasion skills are not something most of us are born with. Like driving a car or any other skill, not only can you learn how to do it – you can learn how to master it, too.
A recent employment survey found that 690,000 people are employed as cleaners in the UK, 558,000 of whom are women. Over 3,000 serious accidents involving cleaners are reported to the Health & Safety Executive (HSE) each year.