Create a Personal Brand That Wins Attention and Grows Your Business. There’s something very narcissistic about opening a business & it’s the center of your world, so it’s easy to kid yourself that it’s the center of other people’s worlds as well. But it’s not.
The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service.
A file on very creative business cards to get your creative juices going. Why stick within the limits? There’s a whole World of business card solutions to throwout the rule book & reinvent the wheel.
Quick small guide maybe to use for your customers or in leaflets for your clients. Can be copy & pasted to word or other mediums.